What is Behind the Success of Top Russian Web Sites
Vkontakte.ru – This site integrated the functionality of Facebook together with posting videos in the same way photos are posted in Facebook. A bit lacking in capabilities as it has not opened its API. Although there is no profile newsfeed Vkontakte is the most visited site in Russia, with more than 13 million registered users.
Mail.ru managed to become the second most visited site in Russia according to Alexa, and Russia’s leading mail portal, that includes many other social networking features such as photo and video sharing, blogging, bookmarks, maps, news and many others.
The Yandex.ru has become Russia’s leading search engine, combined with additional services
such as email, news, maps, dictionaries, bookmarks and so on. The search engine is optimized of course for the morphology of Russian language.
Odnoklassniki.ru selected school mates to be the key for grouping persons to communicate. Its success is so tremendous that it has swept Russia by the storm. It is a simple tool to find schoolmates. The registration is only possible if users provide information about their school. Once registerd they can post photos, send messages to other users which can be searched using school or college they went to or by name. It also contains a forum feature, but its main value is to help find people rather than maintain regular contact and share information beyond photos. Odnoklassniki is considered to be the fourth most visited site and has more than 18 million registered users.
Top Russian Sites:
vkontakte.ru
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